- The types of information that we collect about you
- How we use the information we collect
- How we may share the information with third parties
- The security of the information
- How you can access and update your information
- Information We Collect
- What We Collect Online
We collect certain “Personal Information” (as defined below) about you or other persons when you provide it to us while using the Website or other online resources, including social media resources. For example, you may provide us with certain Personal Information or other information when you fill out an online order for products that we offer, register to set up an account on our website, request us to send a gift to someone and provide information about the gift recipient so that we can fulfill your gift purchase, send a request for us to contact you, or when you provide us with information on our social media accounts. For each visitor to our Website, our web server automatically collects the visitor’s IP address. We also collect non-personally identifiable information about visitors’ web activity and equipment. This information includes the operating system a visitor is using, the date and time the user visited the Website, referring URLs (what website the visitor came from), Internet service provider, browser type, device identifier, and information on the pages that visitors’ access or visit. Most non-personally identifiable information is collected via cookies or other analysis technologies, and is discussed in giftreater detail below under “Cookies and Interest-Based Advertising.”
- What We Collect Offline
We may also obtain other information about you, including Personal Information, when you interact with us outside of our Website, such as in person (like at a sales event), over the phone or by mail, text or email. For example, we may obtain Personal Information from you when you provide it to us by sending us order forms, purchasing a helmet directly from us or asking us to send one to you, responding to an email or text message we send you, or if needed to confirm your identity. We may combine information that we receive about you from our Website with information we receive about you from offline sources. You may also give us information about other persons which we will use for the purpose you provide it, for example, information about recipients that you ask us to ship to so that we can fulfill your purchase.
- What We Collect Online
- Personal Information
“Personal Information” is defined as information related to your registering or your transactions with us such as (a) contact information (such as name, address, email address and telephone number), and (b) credit card, bank account or debit card numbers and other payment information. If you provide us with personal information of a third party, such as a person you are having us ship something to, you are responsible and we are not responsible for obtaining any necessary consents for you to provide to us this information.
- How We May Use Information
We may use the information we collect (including Personal Information) individually or combine it with other information to generate aggregate statistical information. When we aggregate information it does not identify you personally. The primary uses of the information we collect from you include:
- To quickly process your transactions, provide the products you have ordered or to notify you about different products;
- To operate, improve and personalize the services we offer, and to give you a more consistent and personalized experience when interacting with us online and offline, such as through the Website;
- For customer service, security, to detect fraud or illegal activities, and/or for archival and backup purposes in connection with the provision of the Website and providing our services, and to comply with applicable laws, rules and regulations;
- To send or have third parties send communications to you about products you have engaged us to provide to you, or to send you certain marketing information (unless you have opted out of receiving certain types of mmunications);
- To communicate with you, or respond to your inquiries, including through email, telephone and text messaging (as you have consented to);
- To perform various types of communications, advertising campaigns, and/or promotional activities;
- To cooperate with law enforcement or other regulatory agency activities;
- How We May Share Information
We may share and disclose information including Personal Information as described at the time information is collected or as follows:
- With Our Service Providers
Your information, including Personal Information, may be accessed by our service providers and contractors so that they can perform the functions for which we engage them (such as providing Website hosting and operations, to analyze and otherwise maintain and improve our products and services, providing information systems for storing or processing our business data, and with respect to our provision of products, and processing credit card payments) or to provide services that you authorize or request.
- For Legal Purposes
We also may share information that we collect to enforce our rights, protect our property or protect the rights, property or safety of others, or as needed to support external auditing, compliance or corporate governance functions. We will disclose information, including Personal Information, as we deem necessary to respond to a subpoena, governmental request, court order or other legal or regulatory process or to comply with reporting and other legal requirements or when necessary to protect our customers.
- Corporate Changes
We may transfer information, including your Personal Information, in connection with our participation in (in each case whether in whole or in part) a merger, sale, acquisition or other change of ownership or control by or of us.
- With Our Service Providers
- Security of Your Information
We utilize industry standard internal security practices to safeguard the information we have about you and to protect the privacy and confidentiality of your Personal Information and transactions with us, and to comply with applicable federal and state laws, rules and regulations. We use administrative, technical and physical safeguards designed to restrict access to your Personal Information and account information to our employees who need to know the information in order to serve you, and independent contractors and service providers who have a legitimate business need for such information. However, the security of information transmitted through the Internet or via e-mail or other means, can never be guaranteed. We are not responsible for any interception or interruption of any communications by you through the Internet or for changes to or losses of data. Users of the Website are responsible for maintaining the security of any password, user ID or other form of authentication involved in obtaining access to their accounts, and any password protected or secure areas of the Website. You should recognize that your use of the Internet and the Website is solely at your own risk. If any breach of security is suspected we may suspend your use of any of the Website, or other systems, without notice, to protect you and your data while we investigate the issue. Access to and use of password-protected and/or secure areas of any of the Website or other systems that we control is restricted to authorized users only. Unauthorized access to such areas is prohibited.
- Mobile Computing
Mobile access to our Website may require that users log in with an account. In such cases, information about the use of each mobile access to the Website may be associated with user accounts.
We try to strike a balance between the security of your Personal Information and account information and your convenience. We note that we may send you an e-mail in unencrypted form (i.e. instantly readable) because many of our customers are unable to access encrypted (i.e. coded) e-mails. This means that such message, if misrouted or intercepted, could be read more easily than encrypted messages. For this reason, please do not include any Personal Information, such as your credit card number or bank account number, in any unencrypted e-mail you send to us.
- Social Media
We may also enable you to post content to social networking sites (e.g. Facebook). If you choose to do this you acknowledge that you are responsible for your use of a social networking site. We are not responsible for the availability or accuracy of such social networking sites or your use of such sites. You also should not include any confidential information or certain Personal Information in any post you make to a public area of a third party social network page, especially since any such posting immediately becomes public. And we would ask you not to post certain kinds of Personal Information besides your name or other public information about you on our social media sites.
- Linking From Our Website to other Websites
We do not knowingly collect directly or maintain Personal Information from any person under the age of thirteen. No parts of our Services are directed to or designed to attract anyone under the age of thirteen.
We use “cookies” or “web beacons” (also called “clear GIFs” or “pixel tags”) to obtain certain types of information when your web browser accesses our Website.
What are cookies? Cookies are small pieces of information that a website transfers to your computer’s hard drive for record keeping and other purposes. Cookies make navigating the Web easier for you by saving your registration, passwords and preferences while you’re at the Website. By using cookies, we can serve you better since they help us understand what information interests you. We can then provide you more of the goods and services you like and want from us and our business partners and other companies.
- What to do if you do not want cookies used:
- Do Not Track Features:
- Contact Us
If you want to opt out of receiving our offers of products and services, including marketing or promotional emails, text messages, mailings, or telephone calls, please follow the directions in the communications, submit your request via email to