Privacy Policy


BADASS HELMET (“BADASS Helmet”, “we,” “us,” or “our”), considers your privacy important to you and to us. This Privacy Policy describes the online and offline practices of BADASS Helmet regarding how we collect, use, disclose and store information about you, including through our website (the “Website”).

This Privacy Policy describes:

  • The types of information that we collect about you
  • How we use the information we collect
  • How we may share the information with third parties
  • The security of the information
  • How you can access and update your information

PLEASE REVIEW THIS PRIVACY POLICY CAREFULLY. When you provide information to us, including through the Website or email or electronically, you consent to our collection and processing of your information as described in this Privacy Policy. By providing us with information in any manner or by using the Website, you accept the terms of this Privacy Policy and, if you are using our Website, also our Terms & Conditions, and you consent to our collection, use, disclosure, transfer, retention and removal of your information as described in this Privacy Policy. BADASS Helmet reserves the right to change this Privacy Policy at any time by posting revisions on the Website. Therefore, we ask you to check this Privacy Policy occasionally to be sure that you are aware of these changes.


  • Information We Collect
    • What We Collect Online

      We collect certain “Personal Information” (as defined below) about you or other persons when you provide it to us while using the Website or other online resources, including social media resources. For example, you may provide us with certain Personal Information or other information when you fill out an online order for products that we offer, register to set up an account on our website, request us to send a gift to someone and provide information about the gift recipient so that we can fulfill your gift purchase, send a request for us to contact you, or when you provide us with information on our social media accounts. For each visitor to our Website, our web server automatically collects the visitor’s IP address. We also collect non-personally identifiable information about visitors’ web activity and equipment. This information includes the operating system a visitor is using, the date and time the user visited the Website, referring URLs (what website the visitor came from), Internet service provider, browser type, device identifier, and information on the pages that visitors’ access or visit. Most non-personally identifiable information is collected via cookies or other analysis technologies, and is discussed in giftreater detail below under “Cookies and Interest-Based Advertising.”

    • What We Collect Offline

      We may also obtain other information about you, including Personal Information, when you interact with us outside of our Website, such as in person (like at a sales event), over the phone or by mail, text or email. For example, we may obtain Personal Information from you when you provide it to us by sending us order forms, purchasing a helmet directly from us or asking us to send one to you, responding to an email or text message we send you, or if needed to confirm your identity. We may combine information that we receive about you from our Website with information we receive about you from offline sources. You may also give us information about other persons which we will use for the purpose you provide it, for example, information about recipients that you ask us to ship to so that we can fulfill your purchase.

  • Personal Information

    “Personal Information” is defined as information related to your registering or your transactions with us such as (a) contact information (such as name, address, email address and telephone number), and (b) credit card, bank account or debit card numbers and other payment information. If you provide us with personal information of a third party, such as a person you are having us ship something to, you are responsible and we are not responsible for obtaining any necessary consents for you to provide to us this information.

  • How We May Use Information

    We may use the information we collect (including Personal Information) individually or combine it with other information to generate aggregate statistical information. When we aggregate information it does not identify you personally. The primary uses of the information we collect from you include:

    • To quickly process your transactions, provide the products you have ordered or to notify you about different products;
    • To operate, improve and personalize the services we offer, and to give you a more consistent and personalized experience when interacting with us online and offline, such as through the Website;
    • For customer service, security, to detect fraud or illegal activities, and/or for archival and backup purposes in connection with the provision of the Website and providing our services, and to comply with applicable laws, rules and regulations;
    • To send or have third parties send communications to you about products you have engaged us to provide to you, or to send you certain marketing information (unless you have opted out of receiving certain types of mmunications);
    • To communicate with you, or respond to your inquiries, including through email, telephone and text messaging (as you have consented to);
    • To perform various types of communications, advertising campaigns, and/or promotional activities;
    • To cooperate with law enforcement or other regulatory agency activities;
    • To enforce our Privacy Policy, Terms of Use, or other applicable policies; and To otherwise conduct our business as may be required.
  • How We May Share Information

    We may share and disclose information including Personal Information as described at the time information is collected or as follows:

    • With Our Service Providers

      Your information, including Personal Information, may be accessed by our service providers and contractors so that they can perform the functions for which we engage them (such as providing Website hosting and operations, to analyze and otherwise maintain and improve our products and services, providing information systems for storing or processing our business data, and with respect to our provision of products, and processing credit card payments) or to provide services that you authorize or request.

    • For Legal Purposes

      We also may share information that we collect to enforce our rights, protect our property or protect the rights, property or safety of others, or as needed to support external auditing, compliance or corporate governance functions. We will disclose information, including Personal Information, as we deem necessary to respond to a subpoena, governmental request, court order or other legal or regulatory process or to comply with reporting and other legal requirements or when necessary to protect our customers.

    • Corporate Changes

      We may transfer information, including your Personal Information, in connection with our participation in (in each case whether in whole or in part) a merger, sale, acquisition or other change of ownership or control by or of us.

  • Security of Your Information

    We utilize industry standard internal security practices to safeguard the information we have about you and to protect the privacy and confidentiality of your Personal Information and transactions with us, and to comply with applicable federal and state laws, rules and regulations. We use administrative, technical and physical safeguards designed to restrict access to your Personal Information and account information to our employees who need to know the information in order to serve you, and independent contractors and service providers who have a legitimate business need for such information. However, the security of information transmitted through the Internet or via e-mail or other means, can never be guaranteed. We are not responsible for any interception or interruption of any communications by you through the Internet or for changes to or losses of data. Users of the Website are responsible for maintaining the security of any password, user ID or other form of authentication involved in obtaining access to their accounts, and any password protected or secure areas of the Website. You should recognize that your use of the Internet and the Website is solely at your own risk. If any breach of security is suspected we may suspend your use of any of the Website, or other systems, without notice, to protect you and your data while we investigate the issue. Access to and use of password-protected and/or secure areas of any of the Website or other systems that we control is restricted to authorized users only. Unauthorized access to such areas is prohibited.

  • Mobile Computing

    Mobile access to our Website may require that users log in with an account. In such cases, information about the use of each mobile access to the Website may be associated with user accounts.

  • Emails

    You may receive emails from us. You can unsubscribe by clicking on the links available in the emails, or by contacting us as provided in this Privacy Policy.

    We try to strike a balance between the security of your Personal Information and account information and your convenience. We note that we may send you an e-mail in unencrypted form (i.e. instantly readable) because many of our customers are unable to access encrypted (i.e. coded) e-mails. This means that such message, if misrouted or intercepted, could be read more easily than encrypted messages. For this reason, please do not include any Personal Information, such as your credit card number or bank account number, in any unencrypted e-mail you send to us.

  • Social Media

    We may also enable you to post content to social networking sites (e.g. Facebook). If you choose to do this you acknowledge that you are responsible for your use of a social networking site. We are not responsible for the availability or accuracy of such social networking sites or your use of such sites. You also should not include any confidential information or certain Personal Information in any post you make to a public area of a third party social network page, especially since any such posting immediately becomes public. And we would ask you not to post certain kinds of Personal Information besides your name or other public information about you on our social media sites.

  • Linking From Our Website to other Websites

    For your convenience, we may provide links on our Website to third party websites. Please remember that this Privacy Policy is not applicable to such third party websites and that we are not responsible for the privacy practices of third parties. Your browsing, use of your email address, providing information, and interaction on any other website, including sites which have a link on this Website, are subject to the terms, conditions, and privacy policies of those websites. Please read over those terms, conditions and privacy policies carefully before proceeding.

  • Children

    We do not knowingly collect directly or maintain Personal Information from any person under the age of thirteen. No parts of our Services are directed to or designed to attract anyone under the age of thirteen.

  • Our Use of Cookies and Interest-Based Advertising

    We use “cookies” or “web beacons” (also called “clear GIFs” or “pixel tags”) to obtain certain types of information when your web browser accesses our Website.

    What are cookies? Cookies are small pieces of information that a website transfers to your computer’s hard drive for record keeping and other purposes. Cookies make navigating the Web easier for you by saving your registration, passwords and preferences while you’re at the Website. By using cookies, we can serve you better since they help us understand what information interests you. We can then provide you more of the goods and services you like and want from us and our business partners and other companies.

    The use of cookies is an industry standard; most major websites use them. Cookies come in two types that might be used on our Website: a persistent cookie and a session cookie. A persistent cookie gets entered by your Web browser in the “cookies” folder on your computer and remains in this folder after you close your browser. Persistent cookies may be used by your browser on subsequent visits to the site. A session cookie is held temporarily in your computer’s memory and disappears after you close your browser or shut off your computer.

    We may work with third parties, including advertising companies and website analysis firms, who also use cookies and web beacons to collect non-personally identifiable information when you visit our Website and third party sites. This non-personally identifiable information is typically used by these third party companies to serve you with information tailored to meet your interests and needs while on third party sites.

    • Here are some examples of how we use cookies and web beacons:

      Our use of cookies and web beacons includes login verification, session management, load balancing and personalization to enhance your user experience. A cookie lets our computers remember that you’ve used our Website, which allows us to speed up your future activities at our Website. Using cookies to do this record keeping saves you the trouble of entering information over and over again. We also use cookies to estimate the number of visitors to our Website, track visits to and sales at the sites referenced on our Website, and analyze our users’ and customers’ visiting patterns.

      We use web analytics tools, including Google Analytics, to help analyze how users use the Website. The web analytics tools use cookies to collect standard Internet log information and visitor behavior information in an anonymous form. The information generated by the cookie about your use of the Website (including IP address) is transmitted to our web analytics service providers. This information is then used to evaluate visitors’ use of the Website and to compile statistical reports on Website activity for us.

      We do not use cookies to store any of your Personal Information or financial information on your computer. Also, we do not use cookies to retrieve information from your computer that was not originally provided by you or provided by your browser in a visit to our Website. In additional we do not use cookies to track other sites that you visit on the Internet. Once you visit or click on a link to third party websites, their sites may use cookies. We do not control what information those websites collect or their use of cookies, and they are not subject to our Privacy Policy, including the use of cookies.

    • What to do if you do not want cookies used:

      If you do not want cookies used in connection with your visit to our Website, or if you wish to limit their use, you can generally adjust your browser settings on your computer. Most Internet browsers allow you to set your own preferences for use of cookies. To learn more about cookies and interest-based advertising, or to opt out of cookies, visit the opt-out services of the National Advertising Initiative here:, or visit, and follow the simple opt-out process, or the cookie security options in your browser. If you decline cookies, you may have difficulty navigating our Website, which could adversely impact your BADASS Helmet online experience. A couple of important notes about these opt-out tools: (1) it includes all the advertising networks that we may work with, and many advertising networks that we do not work with, and (2) it may rely on cookies (called “Opt-out Cookies”) to ensure that a given advertising network does not collect information about you. An explanation of how Opt-out Cookies work can be found on If you use different equipment, change web browsers or delete these Opt-out Cookies from your computer, you will need to perform the opt-out task again. Visitors desiring to prevent data from being collected by Google Analytics may use the opt-out browser add-on developed by Google for this purpose.

    • Do Not Track Features:

      Certain browsers may offer you the option of providing notice to websites that you do not wish for your online activities to be tracked for interest based advertising purposes (“DNT Notice”). Some browsers are, by default, set to provide a DNT Notice, whether or not that reflects your preference. Providing DNT Notice is often touted as a means to ensure that cookies, web beacons and similar technology are not used for interest based advertising purposes – that is, to restrict the collection of non-personally identifiable information about your online activities for advertising purposes. Unfortunately, given how interest based advertising works, DNT Notices may not effectively accomplish this goal. For this and a variety of other reasons, we do not recognize or take any action in response to browser-based DNT Notices. Rather, if you do not wish to participate in interest-based advertising, you should follow the opt-out process described above in the “What to do if you do not want cookies used” section of the Privacy Policy.

  • Contact Us

    If you want to opt out of receiving our offers of products and services, including marketing or promotional emails, text messages, mailings, or telephone calls, please follow the directions in the communications, submit your request via email to

    customercare@badasshelmet. If that is not possible, we ask that you submit your request by telephone at 866-334-3563.

    If you have any questions or comments about this Privacy Policy, or need additional assistance please contact us at: