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Badass Helmet

  • Superior Hand Crafted Quality
  • Unbelievable Comfort Like No Other
  • Unmatched Innovation, Style

We offer a superior helmet in Quality, Comfort and Style, for even the most anti-helmet rider. We guarantee, once you go BADASS Helmet, you won’t go back!

Always imitated, never duplicated

  • Shark Tank Product Pitch
  • Stone Replied
  • Sons Of Anarchy

Shark Tank Product Pitch

Featured on ABC’s Shark Tank in January 2010, Season Two, Episode 1, Marix Stone along with CEO Dr. Nancy Tanchel made a deal on TV with Shark Inventer Daymond Johns for $500k. Later they walked from the deal after filming when they found Johns wanted to make our helmet line in China. People often ask Stone why he walked on such a great deal. Stone replied, “It wasn’t a great deal at all. China only cares about volume, they could not care less about quality. I have been to China prior to being on the show and knew they weren’t capable of making any helmet designs to my specifications and the quality I required. They have been cranking out junk for years, everyone has seen the crap they produce. Handing my designs over to them would have killed my brand for sure. What’s so great about that?”

Stone Replied

Stone replied, “It wasn’t a great deal at all. China only cares about volume, they could not care less about quality. I have been to China prior to being on the show and knew they weren’t capable of making any helmet designs to my specifications and the quality I required. They have been cranking out junk for years, everyone has seen the crap they produce. Handing my designs over to them would have killed my brand for sure. What’s so great about that?”

Sons Of Anarchy

Before the popular TV series actually aired, actor Ryan “Opie” Hurst became an actual customer of our unique helmets. One thing led to another and fellow actor Theo “Juice” Rossi also became a fan and customer of our helmets. Due to Theo’s experience with other helmet brands he was using during the filming of the TV series, he personally told me his signature “lightning bolt” head tattoos would come off when he’d remove these helmets, then he’d end up back in make up due to this.

He suggested to the show’s costume designer to try and get our helmets instead, due to the comfort level being so unbelievable and unlike any other helmet in the industry. Juice was the only S.O.A character that used our helmets on this very popular TV show. Our many, many thanks go out to Ryan and Theo. - Marix Stone